Who doesn't want the love of a good accountant?
- Alison Folwell
- Jul 20, 2023
- 2 min read

Over 90% of accountancy firms are adopting popular cloud technologies – and over two thirds of those actively prefer cloud technologies over traditional methods*.
According to research by Sage back in 2019, 90% of accountants feel there is a cultural shift towards technological adoption – and 91% said that technology had improved their productivity. What’s more, research from Xero takes this even further, suggesting that accountancy firms adopting cloud technologies are taking on a whopping five times more new clients than those on traditional systems.
Why reinvent the wheel?
The UK cloud accountancy market, which represents a huge (and growing) proportion of all accountancy firms’ preference, is dominated by a few online platforms (think Sage, Zero, QuickBooks etc). Many merchants use external accountants and bookkeepers to manage their finances. It’s pretty safe to say, therefore, that if you’re a merchant using an external bookkeeping or accountancy service, chances are they’re using one of these main platforms.
"Over 90% of accountancy firms are adopting popular cloud technologies."
So - how many of those accountants would you suppose are keen to have to learn how to use a new accounting system for every new merchant client they take on?
It has been proven that adopting cloud technologies can massively increase efficiency and profitability for accountancy firms, but that relies on using particular platforms in which their accountants are already trained and skilled. They are unlikely to want (or offer) to use a third party system instead.
Integration saves inconvenience

Integrating your ERP system with an existing accounts platform, whether operated internally or handled by an external accounting team, makes sense.
You get the best of both worlds: industry specific ERP software that enables you to actively improve the everyday processes, productivity and profitability of your business, combined with sector-leading accountancy software that you (or your accountancy firm) are already familiar with.
Don’t pay extra for services you don’t need (or already have)
Of course you may want an ERP system that incorporates its own accounts package, but bear in mind the cost, both in monetary terms and in time and resource, required to provide, learn and maintain that platform. If you’re already up and running with a recognised accountancy platform – you don’t have to change just because you take on a new ERP system.
Modern system architecture is such that integrating with a third party platform can be just as (or more) seamless as having all that functionality packed into one system. And it’s often a lot less work to set up and use.
If you would like 30 days of no obligation access to the Merchanter online demo system to see if it might be right for you, just register here for login details.




