NearSt & Unify Integration
Merchanter now connects to Unify by NearSt, a service built for independent single-branch and smaller merchants.
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It takes the live stock in your Merchanter system and shows it where local buyers are already searching: Google Search and Maps, AI tools like ChatGPT, and social channels. Buyers see what you have before they set off, so more of those searches end at your trade counter.
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We have worked with NearSt since 2023, and until now the integration suited our larger multi-branch customers, like Henlow Building Supplies. Unify runs on the same platform, packaged for smaller merchants.
Your secret weapon
Most buyers decide where to go before they leave site. A joiner short of C24 joists checks their phone between jobs. A plumber wants to know which counter has the fitting before driving across town. If your stock is not visible to them, they assume you do not have it.
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Research by IMRG found that 83% of online shoppers would visit a store instead of buying online if they knew the product was available. The gap between having it on the shelf and being seen to have it on the shelf is the one worth closing.
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Unify closes it. It publishes your live stock to the places buyers look, and tells you which of your products are reaching them.
Increased visibility
Your products appear where local buyers are already searching: Google Search and Maps, AI tools like ChatGPT, and social channels. Your branch ranks higher, and more buyers discover you, visit and buy.
Reduce wasted trips
Buyers can see what you have in stock before they set off, so they arrive knowing you have it. Fewer wasted journeys, and fewer phone calls asking whether something is in.
Valuable insights
A dashboard shows which of your products are reaching buyers, which need attention, and the short list of actions that will make the most difference.
Easy integration
There is nothing for your team to install. We connect your Merchanter data to Unify, your products start appearing on the channels you have switched on, and your stock stays current from then on.
Why integrate Merchanter with NearSt?
Tired of losing trade to larger merchants with big marketing teams and budgets?
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Want more buyers walking into your branch?
Want to know which of your products people are actually searching for?
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Integrating Merchanter with NearSt and Unify does all three. Your live stock reaches local buyers automatically, and we connect it for you, so there is nothing for your team to install.
