eCommerce & Online Marketing
Your online store, connected to the same stock your business runs on
Running an online store alongside a trade counter only works if both are working from the same data.
Merchanter connects your product catalogue, live stock levels and pricing directly to your eCommerce platform - so your website reflects what's actually available, and every online order lands in Merchanter ready to process.
Integrations with WooCommerce, EKM, ShopWired and Magento bring your online channel into the same workflow as everything else, without a separate system to maintain.
Live stock on your website
Product availability and stock levels update automatically - no manual intervention required.
Web orders into Merchanter
Online orders arrive directly in Merchanter, managed alongside trade counter and phone orders.
Local visibility with NearSt
Surface live stock on Google and Facebook to drive local customers to your branch.
One product catalogue, every channel
Your product data - descriptions, pricing, stock levels, variable options - is managed once in Merchanter and pushed to your online store automatically.
When stock changes, prices are updated, or new products are added, your website reflects it. There's no duplicate entry and no risk of your online store showing products that are out of stock or priced incorrectly.
Web and trade-specific pricing can be managed separately, so trade customers see the right price whether they're ordering online or at the counter.
Web orders managed alongside everything else
When a customer places an order online, it arrives in Merchanter's Web Orders view - alongside sales orders from every other channel.
Orders can be filtered by depot, delivery type, customer, rep, supply date and more, giving your team a clear picture of what needs processing and when. Line item detail, margin and financial type are all visible from the same screen.
There's no separate system to check, and no orders that fall through the gap between your website and your ERP.
Local search visibility with NearSt
NearSt works differently to a transactional webshop - it connects your live Merchanter stock data to Google and Facebook, showing local customers exactly which products you have in stock right now.
For merchant businesses with branch locations, this drives footfall rather than online orders. Customers searching locally for a specific product can see it's available at your branch before making the trip.
It's a low-maintenance way to compete for local search visibility, using stock data you already have in Merchanter.
Supported platforms
Integrations available for WooCommerce, EKM, ShopWired and Magento - with more in development.
Accurate pricing online
Standard and trade-specific pricing syncs automatically, keeping your website consistent with your ERP.
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Variable product support
Products with multiple sizes, lengths or specifications are handled cleanly across Merchanter and your online store.
Oversell prevention
Live stock sync means your website only shows what's genuinely available, reducing failed orders and customer disappointment.
Consolidated sales reporting
Online and offline sales sit in the same system, giving you a complete view of channel performance without exporting data between platforms.
Explore more
Every part of Merchanter is fully connected, ensuring stock, sales, purchasing and finance always work from the same accurate data.
